| 2009 | News values of sports events: An application of a newsworthiness model on the World Cup coverage of US and Korean media | 최윤정 | Article |
| 2010 | The influence of cultural values on perceptions of corporate social responsibility: Application of hofstede's dimensions to Korean public relations practitioners | 김영욱 | Article |
| 2009 | Conservative and progressive papers' news presentation of the U.S. beef imports issue: Analysis of sources in Korean newspaper articles? | 이건호 | Article |
| 2007 | Internet news media and issue development: A case study on the roles of independent online news services as agenda-builders for anti-US protests in South Korea | 송용회 | Conference Paper |
| 2009 | The globalisation of the Korean advertising industry: Dependency or hybridity? | 차희원 | Article |
| 2010 | Effects of issue ownership and issue obtrusiveness on corporate reputation at two Korean corporations | 차희원 | Article |
| 2011 | Mitigating the effects of advergames on children: Do advertising breaks work? | 안순태 | Article |
| 2010 | HIV/AIDS stigma and religiosity among african American women | 안순태 | Article |
| 2011 | The influence of Chemyon on facework and conflict styles: Searching for the Korean face and its impact | 김영욱 | Article |
| 2011 | Do central processing and online processing always concur? Analysis of scene order and proportion effects in broadcast news | 최윤정 | Article |
| 2008 | Negotiating with terrorists: The iterated game of the Taliban Korean hostage case | 김영욱 | Article |
| 2014 | Advertising or games? advergames on the internet gaming sites targeting children | 안순태 | Article |
| 2003 | Ethical standards appear to change with age and ideology: A survey of practitioners | 김영욱 | Review |
| 2014 | Children's advertising literacy for advergames: Perception of the game as advertising | 안순태 | Article |
| 2006 | Multinational web uses and gratifications: Measuring the social impact of online community participation across national boundaries | 박성희 | Article |
| 2006 | Do South Korean companies need to obscure their country-of-origin image?: A case of Samsung | 김영욱 | Article |
| 2010 | Who let priming out? analysis of first- and second-level agenda setting effects on priming | 이건호 | Article |
| 2013 | How direct-to-consumer drug websites convey disease information: Analysis of stigma-reducing components | 안순태 | Article |
| 1997 | Press freedom and democratization: South Korea's experience and some lessons | 이재경 | Article |
| 2013 | Corporate Reputation and Return on Investment (ROI): Measuring the Bottom-Line Impact of Reputation | 김영욱 | Chapter |
