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Do central processing and online processing always concur? Analysis of scene order and proportion effects in broadcast news

Title
Do central processing and online processing always concur? Analysis of scene order and proportion effects in broadcast news
Authors
Choi Y.J.
Ewha Authors
최윤정
SCOPUS Author ID
최윤정scopus
Issue Date
2011
Journal Title
Applied Cognitive Psychology
ISSN
0888-4080JCR Link
Citation
vol. 25, no. 4, pp. 567 - 575
Indexed
SSCI; SCOPUS WOS scopus
Abstract
This study examines the relationship between the central/peripheral processing of the Elaboration Likelihood Model (ELM) and the online/memory-based processing of impression formation by analyzing the order and proportion effect of scene valence in broadcast news. A 2 (position of positive scenes: beginning and ending)×3 (proportion of positive scenes: high, medium & low) between design (N=158) experiment with political campaign broadcast news stories found evidence of central memory-based processing, which is inconsistent with the common belief that central and online processing always concur. Four typologies of information processing are proposed based on the study's findings: central online processing, peripheral online processing, central memory-based processing and peripheral memory-based processing. © 2010 John Wiley & Sons, Ltd.
DOI
10.1002/acp.1721
Appears in Collections:
사회과학대학 > 커뮤니케이션·미디어학전공 > Journal papers
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