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Children's advertising literacy for advergames: Perception of the game as advertising

Title
Children's advertising literacy for advergames: Perception of the game as advertising
Authors
An S.Jin H.S.Park E.H.
Ewha Authors
안순태
SCOPUS Author ID
안순태scopus
Issue Date
2014
Journal Title
Journal of Advertising
ISSN
0091-3367JCR Link
Citation
vol. 43, no. 1, pp. 63 - 72
Indexed
SSCI; SCOPUS WOS scopus
DOI
10.1080/00913367.2013.795123
Appears in Collections:
사회과학대학 > 커뮤니케이션·미디어학전공 > Journal papers
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