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Corporate Reputation and Return on Investment (ROI): Measuring the Bottom-Line Impact of Reputation

Title
Corporate Reputation and Return on Investment (ROI): Measuring the Bottom-Line Impact of Reputation
Authors
Kim Y.Yang J.
Ewha Authors
김영욱
SCOPUS Author ID
김영욱scopus
Issue Date
2013
Journal Title
The Handbook of Communication and Corporate Reputation
Publisher
Blackwell Publishing Ltd.
Indexed
SCOPUS scopus
Abstract
Bottom-line impact; Communication evaluation; Corporate reputation; Financial performance; Return on investment (ROI)
DOI
10.1002/9781118335529.ch45
ISBN
9780470670989
Appears in Collections:
사회과학대학 > 커뮤니케이션·미디어학전공 > Journal papers
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