DSpace at EWHA: Corporate Reputation and Return on Investment (ROI): Measuring the Bottom-Line Impact of Reputation

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DC Field	Value	Language
dc.contributor.author	김영욱	*
dc.date.accessioned	2016-08-28T11:08:15Z	-
dc.date.available	2016-08-28T11:08:15Z	-
dc.date.issued	2013	*
dc.identifier.isbn	9780470670989	*
dc.identifier.other	OAK-14073	*
dc.identifier.uri	https://dspace.ewha.ac.kr/handle/2015.oak/230005	-
dc.description.abstract	Bottom-line impact; Communication evaluation; Corporate reputation; Financial performance; Return on investment (ROI)	*
dc.language	English	*
dc.publisher	Blackwell Publishing Ltd.	*
dc.title	Corporate Reputation and Return on Investment (ROI): Measuring the Bottom-Line Impact of Reputation	*
dc.type	Chapter	*
dc.relation.index	SCOPUS	*
dc.relation.startpage	574	*
dc.relation.lastpage	589	*
dc.relation.journaltitle	The Handbook of Communication and Corporate Reputation	*
dc.identifier.doi	10.1002/9781118335529.ch45	*
dc.identifier.scopusid	2-s2.0-84886332956	*
dc.author.google	Kim Y.	*
dc.author.google	Yang J.	*
dc.contributor.scopusid	김영욱(7410196646)	*
dc.date.modifydate	20240118134111	*