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Advertising or games? advergames on the internet gaming sites targeting children

Title
Advertising or games? advergames on the internet gaming sites targeting children
Authors
An S.Kang H.
Ewha Authors
안순태
SCOPUS Author ID
안순태scopus
Issue Date
2014
Journal Title
International Journal of Advertising
ISSN
0265-0487JCR Link
Citation
vol. 33, no. 3, pp. 509 - 532
Publisher
NTC Publications Ltd.
Indexed
SSCI; SCOPUS WOS scopus
Appears in Collections:
사회과학대학 > 커뮤니케이션·미디어학전공 > Journal papers
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