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Multinational web uses and gratifications: Measuring the social impact of online community participation across national boundaries

Title
Multinational web uses and gratifications: Measuring the social impact of online community participation across national boundaries
Authors
Grace-Farfaglia P.Dekkers A.Sundararajan B.Peters L.Park S.-H.
Ewha Authors
박성희
SCOPUS Author ID
박성희scopus
Issue Date
2006
Journal Title
Electronic Commerce Research
ISSN
1389-5753JCR Link
Citation
vol. 6, no. 1, pp. 75 - 101
Indexed
SSCI; SCOPUS scopus
Abstract
This paper describes the rationale and findings from a multinational study of online uses and gratifications conducted in the United States, Korea, and the Netherlands in spring 2003. Survey questions developed in three languages by native speaking researchers was presented to approximately 400 respondents in each country via the Web. Web uses and gratifications were analyzed cross-nationally in a comparative fashion focusing on involvement in different types of on-line communities. Findings indicate that demographic characteristics, cultural values, and Internet connection type emerged as critical factors that explain why the same technology is adopted differently. © Springer Science + Business Media, LLC 2006.
DOI
10.1007/s10660-006-5989-6
Appears in Collections:
사회과학대학 > 커뮤니케이션·미디어학전공 > Journal papers
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