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The influence of cultural values on perceptions of corporate social responsibility: Application of hofstede's dimensions to Korean public relations practitioners

Title
The influence of cultural values on perceptions of corporate social responsibility: Application of hofstede's dimensions to Korean public relations practitioners
Authors
Kim Y.Kim S.-Y.
Ewha Authors
김영욱
SCOPUS Author ID
김영욱scopus
Issue Date
2010
Journal Title
Journal of Business Ethics
ISSN
0167-4544JCR Link
Citation
vol. 91, no. 4, pp. 485 - 500
Indexed
SSCI; SCOPUS WOS scopus
Abstract
This study explores the relationship between Hofstede's cultural dimensions and public relations practitioners' perceptions of corporate social respon- sibility (CSR) in South Korea. The survey on Korean public relations practitioners revealed that, although Hofstede's dimensions significantly affect public relations practitioners' perceptions of CSR, social traditionalism values had more explanatory power than cultural dimensions in explaining CSR attitudes. The results suggest that practitioners' fundamental ideas about the corporation's role in society seem to be more important than their cultural values to understand public relations practitioners' CSR attitudes in Korea. © Springer Science+Business Media B.V. 2009.
DOI
10.1007/s10551-009-0095-z
Appears in Collections:
사회과학대학 > 커뮤니케이션·미디어학전공 > Journal papers
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