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Who let priming out? analysis of first- and second-level agenda setting effects on priming

Title
Who let priming out? analysis of first- and second-level agenda setting effects on priming
Authors
Lee G.
Ewha Authors
이건호
SCOPUS Author ID
이건호scopus
Issue Date
2010
Journal Title
International Communication Gazette
ISSN
1748-0485JCR Link
Citation
vol. 72, no. 8, pp. 759 - 776
Indexed
SSCI; SCOPUS scopus
Abstract
This study examines the first- and second-level agenda setting process and priming effects in the same experimental setting. Specifically, it explores the association between the two levels of agenda setting effects and priming effects. The main purpose of the study is to determine which of the two agenda setting effects better explains priming effects by using the global warming issue as the target object. By exposing three groups of subjects, respectively, to three kinds of pseudo online newspaper (High, Medium and No Exposure) stimuli, the experiment found that even if there were two levels of agenda setting and priming effects detected, second-level agenda setting effects were more closely connected to priming effects. With regard to the relationship between agenda setting and priming effects, it is recommended that various issues beyond the environment issue, which this study took, and their attributes should be tested in order to further understand media effects. © The Author(s) 2010.
DOI
10.1177/1748048510380814
Appears in Collections:
사회과학대학 > 커뮤니케이션·미디어학전공 > Journal papers
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