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Effects of issue ownership and issue obtrusiveness on corporate reputation at two Korean corporations

Title
Effects of issue ownership and issue obtrusiveness on corporate reputation at two Korean corporations
Authors
Cha H.Song Y.Kim J.R.
Ewha Authors
차희원
SCOPUS Author ID
차희원scopus
Issue Date
2010
Journal Title
Public Relations Review
ISSN
0363-8111JCR Link
Citation
vol. 36, no. 3, pp. 289 - 291
Indexed
SSCI; SCOPUS WOS scopus
Abstract
This study attempts to identify the effects of issue ownership of a corporation on its reputation, and the moderating effect of issue obtrusiveness. Two representative Korean corporations (Hyundai and SK) were selected and their reputations were measured. It was shown that a corporation, which owns issues that were perceived as important by publics, has a higher corporate reputation. There was no moderating effect of issue obtrusiveness on the relationship between issue ownership and corporate reputation; however, there was a possibility of issue obtrusiveness as an independent variable. Implication for public relations research and practice was discussed. © 2010 Elsevier Inc.
DOI
10.1016/j.pubrev.2010.03.001
Appears in Collections:
사회과학대학 > 커뮤니케이션·미디어학전공 > Journal papers
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