Full metadata record
DC Field | Value | Language |
---|---|---|
dc.contributor.author | 차희원 | - |
dc.date.accessioned | 2016-08-28T12:08:30Z | - |
dc.date.available | 2016-08-28T12:08:30Z | - |
dc.date.issued | 2010 | - |
dc.identifier.issn | 0363-8111 | - |
dc.identifier.other | OAK-6758 | - |
dc.identifier.uri | https://dspace.ewha.ac.kr/handle/2015.oak/220940 | - |
dc.description.abstract | This study attempts to identify the effects of issue ownership of a corporation on its reputation, and the moderating effect of issue obtrusiveness. Two representative Korean corporations (Hyundai and SK) were selected and their reputations were measured. It was shown that a corporation, which owns issues that were perceived as important by publics, has a higher corporate reputation. There was no moderating effect of issue obtrusiveness on the relationship between issue ownership and corporate reputation; however, there was a possibility of issue obtrusiveness as an independent variable. Implication for public relations research and practice was discussed. © 2010 Elsevier Inc. | - |
dc.language | English | - |
dc.title | Effects of issue ownership and issue obtrusiveness on corporate reputation at two Korean corporations | - |
dc.type | Article | - |
dc.relation.issue | 3 | - |
dc.relation.volume | 36 | - |
dc.relation.index | SSCI | - |
dc.relation.index | SCOPUS | - |
dc.relation.startpage | 289 | - |
dc.relation.lastpage | 291 | - |
dc.relation.journaltitle | Public Relations Review | - |
dc.identifier.doi | 10.1016/j.pubrev.2010.03.001 | - |
dc.identifier.wosid | WOS:000280261700013 | - |
dc.identifier.scopusid | 2-s2.0-77954385092 | - |
dc.author.google | Cha H. | - |
dc.author.google | Song Y. | - |
dc.author.google | Kim J.R. | - |
dc.contributor.scopusid | 차희원(35772462700) | - |
dc.date.modifydate | 20170605102623 | - |