| 2014 | Children's advertising literacy for advergames: Perception of the game as advertising | 안순태 | Article |
| 2014 | Advertising or games? advergames on the internet gaming sites targeting children | 안순태 | Article |
| 2014 | Hedonic shopping motivation and co-shopper influence on utilitarian grocery shopping in superstores | 유승철 | Article |
| 2014 | Under Pressure: Avatar Appearance and Cognitive Load Effects on Attitudes, Trustworthiness, Bidding, and Interpersonal Distance in a Virtual Store | 유승철 | Article |
| 2014 | Effects of violent television programmes on advertising effectiveness among young children Findings from a field experiment of kindergarten samples in South Korea | 유승철 | Article |
| 2013 | A Comparative Study of the Accuracy of Quotation-Embedded Headlines in Chosun Ilbo and The New York Times from 1989 to 2009 | 이건호 | Article |
| 2013 | Primacy of Broadcast News: A Mediation Analysis of Recall, Attitudes, and Voting Intentions | 최윤정 | Article |
| 2013 | Cross-Cutting Effects of Hypertext Navigation on the Convergence of Attitudes | 최윤정 | Article |
| 2013 | Do online ad breaks clearly tell kids that advergames are advertisements that intend to sell things? | 안순태 | Article |
| 2013 | How direct-to-consumer drug websites convey disease information: Analysis of stigma-reducing components | 안순태 | Article |
| 2013 | Impact of Chemyeon on Koreans' verbal aggressiveness and argumentativeness | 김영욱 | Article |
| 2013 | Corporate Reputation and Return on Investment (ROI): Measuring the Bottom-Line Impact of Reputation | 김영욱 | Chapter |
| 2012 | Dietary supplement advertising in the US: A review and research agenda | 안순태 | Article |
| 2012 | Presidential apology and level of acceptance: The U.S. beef import negotiation upheaval in South Korea | 김영욱; 임유진 | Article |
| 2011 | Do central processing and online processing always concur? Analysis of scene order and proportion effects in broadcast news | 최윤정 | Article |
| 2011 | Mitigating the effects of advergames on children: Do advertising breaks work? | 안순태 | Article |
| 2011 | Stigma-reducing components in direct-to-consumer prescription ads: Onset controllability, offset controllability, and recategorization | 안순태 | Article |
| 2011 | Subjective health literacy and older adults' assessment of direct-to-consumer prescription drug ads | 안순태 | Conference Paper |
| 2011 | The influence of Chemyon on facework and conflict styles: Searching for the Korean face and its impact | 김영욱 | Article |
| 2010 | Effects of issue ownership and issue obtrusiveness on corporate reputation at two Korean corporations | 차희원 | Article |
