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Do online ad breaks clearly tell kids that advergames are advertisements that intend to sell things?

Title
Do online ad breaks clearly tell kids that advergames are advertisements that intend to sell things?
Authors
An S.Kang H.
Ewha Authors
안순태
SCOPUS Author ID
안순태scopus
Issue Date
2013
Journal Title
International Journal of Advertising
ISSN
0265-0487JCR Link
Citation
vol. 32, no. 4, pp. 655 - 678
Indexed
SSCI; SCOPUS WOS scopus
Appears in Collections:
사회과학대학 > 커뮤니케이션·미디어학전공 > Journal papers
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