View : 65 Download: 0

Subjective health literacy and older adults' assessment of direct-to-consumer prescription drug ads

Title
Subjective health literacy and older adults' assessment of direct-to-consumer prescription drug ads
Authors
An S.Muturi N.
Ewha Authors
안순태
SCOPUS Author ID
안순태scopus
Issue Date
2011
Journal Title
Journal of Health Communication
ISSN
1081-0730JCR Link
Citation
vol. 16, no. SUPPL. 3, pp. 242 - 255
Indexed
SSCI; SCOPUS WOS scopus
Abstract
Older adults are increasingly the intended target of direct-to-consumer (DTC) prescription drug ads, but limited evidence exists as to how they assess the educational value of DTC ads and, more importantly, whether their assessment depends on their level of health literacy. In-person interviews of 170 older adults revealed that those with low subjective health literacy evaluated the educational value of DTC ads significantly lower than did those with high subjective health literacy. The results prompt us to pay more scholarly attention to determining how effectively DTC ads convey useful medical information, particularly to those with limited health literacy. Copyright © Taylor & Francis Group, LLC.
DOI
10.1080/10810730.2011.604387
Appears in Collections:
사회과학대학 > 커뮤니케이션·미디어학전공 > Journal papers
Files in This Item:
There are no files associated with this item.
Export
RIS (EndNote)
XLS (Excel)
XML


qrcode

Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.

BROWSE