| 2012 | Does perceived consumer fit matter in corporate social responsibility issues? | 박성연 | Article |
| 2013 | Employee perception of CSR activities: Its antecedents and consequences | 박성연 | Article |
| 2024 | Exploring barriers to secondhand luxury consumption among Chinese consumers and changes during the COVID-19 pandemic | 박성연 | Article |
| 2011 | Factors affecting the self-directed learning of students at clinical practice course for advanced practice nurse | 박성연; 김미영 | Article |
| 2014 | Introduction: Social media marketing and luxury brands | 박성연 | Article |
| 2013 | Recent advances in globalization, culture and marketing strategy: Introduction to the special issue | 박성연 | Editorial |
| 2023 | That’s so Gucci: a comparison of cultural values and the influence of perceived values on luxury goods attitudes and purchase intention among Korean and Dutch millennials | 박성연 | Article |
| 2016 | The important role of corporate social responsibility capabilities in improving sustainable competitive advantage | 박성연; 배재현 | Article |
| 2016 | The perfection of the narcissistic self: A qualitative study on luxury consumption and customer equity | 박성연 | Article |
| 2013 | To be or not to be green: Exploring individualism and collectivism as antecedents of environmental behavior | 박성연 | Article |
| 2019 | What is the motivation for using the Sharing Economy?: Interaction effect of psychological ownership motivation | 박성연 | Article |
| 2016 | What's going on in sns and social commerce?: Qualitative approaches to narcissism, impression management, and e-wom behavior of consumers | 박성연 | Book Chapter |
