View : 32 Download: 0

What's going on in sns and social commerce?: Qualitative approaches to narcissism, impression management, and e-wom behavior of consumers

Title
What's going on in sns and social commerce?: Qualitative approaches to narcissism, impression management, and e-wom behavior of consumers
Authors
Park S.-Y.Kang Y.-J.
Ewha Authors
박성연
SCOPUS Author ID
박성연scopus
Issue Date
2016
Journal Title
Global Branding and Country of Origin: Creativity and Passion
Publisher
Taylor and Francis Inc.
Indexed
SCOPUS scopus
Abstract
This study aims to examine consumers' narcissism, impression management, and e-WOM behavior in social networking sites (SNS) and social commerce. Focus groups and in-depth interviews were conducted and a diverse pool of information on experiences and perspectives on social commerce and SNS was collected. As a result, impression management to fulfill their narcissism on SNS was found to exist and this was found to affect the users' e-WOM behavior regarding social commerce products. This research explores the narcissistic phenomenon of SNS and social commerce users through the use of qualitative approaches. © 2015 Korean Scholars of Marketing Science. All rights reserved.
ISBN
9781317625179; 9781138801615
Appears in Collections:
경영대학 > 경영학전공 > Journal papers
Files in This Item:
There are no files associated with this item.
Export
RIS (EndNote)
XLS (Excel)
XML


qrcode

Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.

BROWSE