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Does perceived consumer fit matter in corporate social responsibility issues?

Title
Does perceived consumer fit matter in corporate social responsibility issues?
Authors
Lee E.M.Park S.-Y.Rapert M.I.Newman C.L.
Ewha Authors
박성연
SCOPUS Author ID
박성연scopus
Issue Date
2012
Journal Title
Journal of Business Research
ISSN
0148-2963JCR Link
Citation
vol. 65, no. 11, pp. 1558 - 1564
Indexed
SSCI; SCOPUS WOS scopus
Abstract
Corporate social responsibility (CSR) is an increasingly important construct in academia, as well as a pressing item on the practical corporate agenda. Many firms do not recognize CSR activities as investments in improving company values both internally and in the eyes of consumers. This study examines how the perceived fit between consumers' point of view (i.e., their values and lifestyles) and CSR activities influences consumer loyalty through such mediating variables as consumer perception of CSR activities and C-C (consumer-company) identification. The empirical findings inform the suggestion that perceived consumer fit influences consumer perception of CSR activities and, consequently, on C-C identification and consumer loyalty. © 2011.
DOI
10.1016/j.jbusres.2011.02.040
Appears in Collections:
경영대학 > 경영학전공 > Journal papers
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