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Introduction: Social media marketing and luxury brands

Title
Introduction: Social media marketing and luxury brands
Authors
Phan M.Park S.-Y.
Ewha Authors
박성연
SCOPUS Author ID
박성연scopus
Issue Date
2014
Journal Title
Journal of Global Fashion Marketing
ISSN
2093-2685JCR Link
Citation
vol. 5, no. 3, pp. 195 - 196
Keywords
Consumer behaviorGlobal fashion marketingLuxury brandsSemioticsSocial media marketing
Publisher
Routledge
Indexed
SCOPUS; KCIE scopus
Abstract
This article introduces the five papers selected for this special issue of the Journal of Global Fashion Marketing. These papers were received following a call for papers for the Special Issue on Social Media Marketing and Luxury Brands in 2013. © 2014 Korean Scholars of Marketing Science.
DOI
10.1080/20932685.2014.908528
Appears in Collections:
경영대학 > 경영학전공 > Journal papers
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