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Employee perception of CSR activities: Its antecedents and consequences

Title
Employee perception of CSR activities: Its antecedents and consequences
Authors
Lee E.M.Park S.-Y.Lee H.J.
Ewha Authors
박성연
SCOPUS Author ID
박성연scopus
Issue Date
2013
Journal Title
Journal of Business Research
ISSN
0148-2963JCR Link
Citation
vol. 66, no. 10, pp. 1716 - 1724
Indexed
SSCI; SCOPUS WOS scopus
Abstract
Previous research on corporate social responsibility (CSR) investigates customers' perceptions; however, employees' view of CSR remains largely unexplored. Corporate culture and its capabilities become resources for the competitive advantage and employee perceptions of CSR activities play an important role in employee attachment to their company as well as corporate performance. Therefore, this study examines how the perceived cultural fit and CSR capability influence employee attachment and performance through the mediating variables of their perceptions of CSR activities. The empirical findings suggest that perceived cultural fit and CSR capability significantly affect CSR perception and, consequently, employee attachment and performance. The results offer important implications for marketing theory and practice. © 2012 Elsevier Inc.
DOI
10.1016/j.jbusres.2012.11.008
Appears in Collections:
경영대학 > 경영학전공 > Journal papers
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