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Recent advances in globalization, culture and marketing strategy: Introduction to the special issue
- Recent advances in globalization, culture and marketing strategy: Introduction to the special issue
- Laroche M.; Park S.-Y.
- Ewha Authors
- SCOPUS Author ID
- Issue Date
- Journal Title
- Journal of Business Research
- vol. 66, no. 8, pp. 955 - 957
- SSCI; SCOPUS
- This special issue of the Journal of Business Research features thirteen articles selected fromthe papers presented during the sixth meeting of the Royal Bank International Research Seminar which took place in Tokyo as part of the Global Marketing Conference, September 9-12, 2010, sponsored by the Korean Academy of Marketing Science and the Society forMarketing Advances. They cover topics related to globalization, cultural values, global consumer behavior,market segmentation, marketing strategies of emerging economies, consumer socialization, materialism, service quality, and government actions. © 2011 Elsevier Inc.
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- 경영대학 > 경영학전공 > Journal papers
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