View : 61 Download: 0

Recent advances in globalization, culture and marketing strategy: Introduction to the special issue

Title
Recent advances in globalization, culture and marketing strategy: Introduction to the special issue
Authors
Laroche M.Park S.-Y.
Ewha Authors
박성연
SCOPUS Author ID
박성연scopus
Issue Date
2013
Journal Title
Journal of Business Research
ISSN
0148-2963JCR Link
Citation
vol. 66, no. 8, pp. 955 - 957
Indexed
SSCI; SCOPUS WOS scopus
Abstract
This special issue of the Journal of Business Research features thirteen articles selected fromthe papers presented during the sixth meeting of the Royal Bank International Research Seminar which took place in Tokyo as part of the Global Marketing Conference, September 9-12, 2010, sponsored by the Korean Academy of Marketing Science and the Society forMarketing Advances. They cover topics related to globalization, cultural values, global consumer behavior,market segmentation, marketing strategies of emerging economies, consumer socialization, materialism, service quality, and government actions. © 2011 Elsevier Inc.
DOI
10.1016/j.jbusres.2011.12.017
Appears in Collections:
경영대학 > 경영학전공 > Journal papers
Files in This Item:
There are no files associated with this item.
Export
RIS (EndNote)
XLS (Excel)
XML


qrcode

Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.

BROWSE