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What is the motivation for using the Sharing Economy?: Interaction effect of psychological ownership motivation

Title
What is the motivation for using the Sharing Economy?: Interaction effect of psychological ownership motivation
Authors
Park J.-Y.Park S.-Y.
Ewha Authors
박성연
SCOPUS Author ID
박성연scopus
Issue Date
2019
Journal Title
Asia Life Sciences
ISSN
0117-3375JCR Link
Citation
Asia Life Sciences, no. 1, pp. 199 - 210
Keywords
Consumption valuePsychological ownership motivationSharing economy
Publisher
Rushing Water Publishers Ltd.
Indexed
SCOPUS scopus
Document Type
Article
Abstract
This study aimed to identify the motivation of using sharing economy services and determine differences in the three types of sharing economy services: Airbnb, Socar and Project Anne. As a result of analysis, four consumption values as the motivation to participate in the sharing economy had significant differences and interaction effect of psychological ownership motivation had discrepancies in terms of sharing economy types. Based on empirical evidences, this study has meaningful impacts with regard to understanding the consumption values that affect intention to use the sharing economy, identifying differences in motivation based on types of sharing economy services, and suggesting interaction effect of psychological ownership motivation in the marketing field. © Rushing Water Publishers Ltd. 2019.
Appears in Collections:
경영대학 > 경영학전공 > Journal papers
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