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Showing results 1 to 26 of 26

Issue DateTitleAuthor(s)Type
2010A dynamic process of buyer-seller technology adoption이종국Article
2015Alliance experience and governance flexibility이종국Article
2018Consumer click behaviors in online live broadcastingWANG, YAQIANMaster's Thesis
2021Consumer Engagement with Educational Content on TikTokMarcellan, MartinaMaster's Thesis
2014Distributor’s Codevelopment with Upstream Manufacturer김별아Master's Thesis
2017Enhancement and control mechanisms for alliances with multidimensional cross-national distances오유진Doctoral Thesis
2016If It Takes a Village to Foster Innovation, Success Depends on the Neighbors: The Effects of Global and Ego Networks on New Product Launches이종국Article
2014Interplay between internal investment and alliance specialization in R&D and marketing이종국Article
2023Licensing early-versus late-stage technologies: The licensee perspective이종국Article
2016Market-Driven Technological Innovation Through Acquisitions: The Moderating Effect of Firm Size이종국Article
2017Project customization and the supplier revenue-cost dilemmas: The critical roles of supplier-customer coordination이종국Article
2018Spatial heterogeneity of country-of-origin effects within a country: analysis of online review ratings in the US car market이종국Article
2011Supply chain efficiency and security: Coordination for collaborative investment in technology이종국Article
2014The adoption of mobile self-service technologies: Effects of availability in alternative media and trust on the relative importance of perceived usefulness and ease of use양희동; 이종국Article
2011The alignment of contract terms for knowledge-creating and knowledge-appropriating relationship portfolios이종국Article
2018The contingency value of the partner firm's customer assets in a business-to-business relationship이종국Article
2018The Effect of Product Information, Relationship and Individual Characteristics on Purchase Intention in P2P Instant Messaging Social E-commerce PlatformsMU, YAOMaster's Thesis
2019The Effect of Revealing UGC Sponsorship on Consumer ResponseLIAO, QIULIMaster's Thesis
2021The Effects of Price Rank on Clicks and Conversions in Product List Advertising on Online Retail Platforms이종국Article
2015The timing of codevelopment alliances in new product development processes: Returns for upstream and downstream partners이종국Article
2016Understanding the Effects of Plural Marketing Structures on Alliance Performance이종국Article
2017When do firms enter a repeated partnership? The effect of contract terms and relative partner characteristics이종국Article
2020Who is the Longest of Them All? Understanding the Expressiveness of Product Review Using Test Analysis김수현Master's Thesis
2018농산물 유통경로에 따른 가격전이과정의 비대칭성 정도 비교이나리Master's Thesis
2021온라인 리뷰가 모바일 게임 성과에 미치는 영향WU MENG YINGMaster's Thesis
2022온라인 소비자 리뷰 요인이 리뷰 무용성에 미치는 영향한지안Master's Thesis