DSpace at EWHA: Interplay between internal investment and alliance specialization in R&D and marketing

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DSpace at EWHA경영대학 경영학전공 Journal papers

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Interplay between internal investment and alliance specialization in R&D and marketing

Title: Interplay between internal investment and alliance specialization in R&D and marketing

Authors: Lee J.; Chang Y.B.

Ewha Authors: 이종국

SCOPUS Author ID: 이종국

Issue Date: 2014

Journal Title: Industrial Marketing Management

ISSN: 0019-8501

Citation: Industrial Marketing Management vol. 43, no. 5, pp. 813 - 825

Publisher: Elsevier Inc.

Indexed: SSCI; SCOPUS

Document Type: Article

Abstract: Alliance specialization; Industrial context; Internal specialization; Marketing; Research and development

DOI: 10.1016/j.indmarman.2014.04.011

Appears in Collections:: 경영대학 > 경영학전공 > Journal papers

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