| 2010 | A dynamic process of buyer-seller technology adoption | 이종국 | Article |
| 2015 | Alliance experience and governance flexibility | 이종국 | Article |
| 2016 | If It Takes a Village to Foster Innovation, Success Depends on the Neighbors: The Effects of Global and Ego Networks on New Product Launches | 이종국 | Article |
| 2014 | Interplay between internal investment and alliance specialization in R&D and marketing | 이종국 | Article |
| 2023 | Licensing early-versus late-stage technologies: The licensee perspective | 이종국 | Article |
| 2016 | Market-Driven Technological Innovation Through Acquisitions: The Moderating Effect of Firm Size | 이종국 | Article |
| 2017 | Project customization and the supplier revenue-cost dilemmas: The critical roles of supplier-customer coordination | 이종국 | Article |
| 2018 | Spatial heterogeneity of country-of-origin effects within a country: analysis of online review ratings in the US car market | 이종국 | Article |
| 2011 | Supply chain efficiency and security: Coordination for collaborative investment in technology | 이종국 | Article |
| 2014 | The adoption of mobile self-service technologies: Effects of availability in alternative media and trust on the relative importance of perceived usefulness and ease of use | 양희동; 이종국 | Article |
| 2011 | The alignment of contract terms for knowledge-creating and knowledge-appropriating relationship portfolios | 이종국 | Article |
| 2018 | The contingency value of the partner firm's customer assets in a business-to-business relationship | 이종국 | Article |
| 2021 | The Effects of Price Rank on Clicks and Conversions in Product List Advertising on Online Retail Platforms | 이종국 | Article |
| 2015 | The timing of codevelopment alliances in new product development processes: Returns for upstream and downstream partners | 이종국 | Article |
| 2016 | Understanding the Effects of Plural Marketing Structures on Alliance Performance | 이종국 | Article |
| 2017 | When do firms enter a repeated partnership? The effect of contract terms and relative partner characteristics | 이종국 | Article |
