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Spatial heterogeneity of country-of-origin effects within a country: analysis of online review ratings in the US car market

Title
Spatial heterogeneity of country-of-origin effects within a country: analysis of online review ratings in the US car market
Authors
Kim M.Kim S.Lee J.
Ewha Authors
이종국
SCOPUS Author ID
이종국scopus
Issue Date
2018
Journal Title
Marketing Letters
ISSN
0923-0645JCR Link
Citation
Marketing Letters vol. 29, no. 2, pp. 189 - 205
Keywords
Car marketCountry-of-origin effectsGeographic distanceSpatial analysisSpatial heterogeneity
Publisher
Springer New York LLC
Indexed
SSCI; SCOPUS WOS scopus
Document Type
Article
Abstract
We investigate spatial heterogeneity of country-of-origin effects (COEs) within a country and its determinants. Drawing on the literature of COEs and information economics, we maintain that COEs are heterogeneous across regions within a country, which bears important implications to better understand subnational heterogeneity of consumer preferences. We employ a geographically weighted regression model, a spatial analysis to estimate varying COEs across regions in the USA, and analyze online review ratings of US and foreign car bands in the US market during the 2008–2014 period. The results show that (1) COEs of car brands from Germany, Japan, Korea, and the UK are heterogeneous across regions in the USA; (2) geographic distance from the country-of-origin exerts negative influences on COEs; and (3) the proportion of population born in the country-of-origin positively influences COEs. © 2018, Springer Science+Business Media, LLC, part of Springer Nature.
DOI
10.1007/s11002-018-9451-z
Appears in Collections:
경영대학 > 경영학전공 > Journal papers
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