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DSpace at EWHA경영대학 경영학전공 Journal papers

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The timing of codevelopment alliances in new product development processes: Returns for upstream and downstream partners

Title: The timing of codevelopment alliances in new product development processes: Returns for upstream and downstream partners

Authors: Fang E.; Lee J.; Yang Z.

Ewha Authors: 이종국

SCOPUS Author ID: 이종국

Issue Date: 2015

Journal Title: Journal of Marketing

ISSN: 0022-2429

Citation: Journal of Marketing vol. 79, no. 1, pp. 64 - 82

Publisher: American Marketing Association

Indexed: SSCI; SCOPUS

Document Type: Article

Abstract: Abnormal stock returns; Codevelopment timing; Downstream partner; Transaction costs; Upstream partner

DOI: 10.1509/jm.13.0490

Appears in Collections:: 경영대학 > 경영학전공 > Journal papers

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