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The timing of codevelopment alliances in new product development processes: Returns for upstream and downstream partners

Title
The timing of codevelopment alliances in new product development processes: Returns for upstream and downstream partners
Authors
Fang E.Lee J.Yang Z.
Ewha Authors
이종국
SCOPUS Author ID
이종국scopus
Issue Date
2015
Journal Title
Journal of Marketing
ISSN
0022-2429JCR Link
Citation
vol. 79, no. 1, pp. 64 - 82
Publisher
American Marketing Association
Indexed
SSCI; SCOPUS WOS scopus
Abstract
Abnormal stock returns; Codevelopment timing; Downstream partner; Transaction costs; Upstream partner
DOI
10.1509/jm.13.0490
Appears in Collections:
경영대학 > 경영학전공 > Journal papers
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