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Interplay between internal investment and alliance specialization in R&D and marketing

Title
Interplay between internal investment and alliance specialization in R&D and marketing
Authors
Lee J.Chang Y.B.
Ewha Authors
이종국
SCOPUS Author ID
이종국scopus
Issue Date
2014
Journal Title
Industrial Marketing Management
ISSN
0019-8501JCR Link
Citation
vol. 43, no. 5, pp. 813 - 825
Publisher
Elsevier Inc.
Indexed
SSCI; SCOPUS WOS scopus
Abstract
Alliance specialization; Industrial context; Internal specialization; Marketing; Research and development
DOI
10.1016/j.indmarman.2014.04.011
Appears in Collections:
경영대학 > 경영학전공 > Journal papers
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