View : 405 Download: 0

Cognitive decision strategies adopted by consumers in reminder difference tests: Influence of the authenticity test

Cognitive decision strategies adopted by consumers in reminder difference tests: Influence of the authenticity test
Stocks M.Shepherd D.Lee H.-S.van Hout D.Hautus M.J.
Ewha Authors
Issue Date
Journal Title
Food Research International
0963-9969JCR Link
Food Research International vol. 97, pp. 265 - 271
Authenticity testConsumerDecision strategyDifference testDiscriminationReminder paradigm
Elsevier Ltd
Document Type
Discrimination tests are used in food companies to quantify small differences between products. Within the diversity of methods available, some are quicker to conduct, whereas others are more sensitive or statistically powerful. One class of methods includes the reminder tasks in which the reference product is given before tasting the actual test stimuli. During the task, such a ‘reminder’ can be compared directly to each test stimulus, or alternatively, only serve to prime the memory of the judge without being taken into account in decision-making. Previous research with trained judges provided evidence for the latter process while research with untrained consumers has provided some evidence for the former process. Two studies were conducted with untrained consumers using the A Not-AR and 2-AFCR reminder tasks. Objectives were to determine the decision strategies used in, and the relative sensitivity of the tasks. In addition, the use of an “authenticity test” was explored to see if this has a positive effect on test performance. In the first study, mayonnaise and ice tea with small stimulus differences (d′ < 1) were used in A Not-AR and 2-AFCR. Results were compared to those from A Not-A and 2-AFC tasks, with and without an authenticity test. It was difficult to draw clear conclusions on the decision strategy used, though the use of an authenticity test increased the sensitivity for these small differences, as it improved the performance of 6 out of 8 tests. In the second study, ice teas with larger stimulus differences (at two levels) were tested using the A Not-AR and 2-AFCR tasks, in comparison to the same-different task. The results showed that consumers use the less optimal strategies and that the authenticity test decreases performance, which is contradictory to the results of the first study. It seems that for very small stimulus differences the authenticity test can improve performance, but with larger differences the authenticity test decreases performance; it seems to confuse the judges. © 2017 Elsevier Ltd
Show the fulltext
Appears in Collections:
엘텍공과대학 > 식품공학전공 > Journal papers
Files in This Item:
There are no files associated with this item.
RIS (EndNote)
XLS (Excel)


Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.