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dc.contributor.author박민정-
dc.date.accessioned2017-02-28T01:02:35Z-
dc.date.available2017-02-28T01:02:35Z-
dc.date.issued2016-
dc.identifier.issn0301-2212-
dc.identifier.issn1179-6391-
dc.identifier.otherOAK-19637-
dc.identifier.urihttps://dspace.ewha.ac.kr/handle/2015.oak/234591-
dc.description.abstractFollowing the increasing popularity of mass customization in the online retailing environment, we investigated the effects of self-congruity and functional congruity on consumer responses. Female online shoppers (N = 303) in South Korea participated in an online survey. The results showed that the match between ideal self-concept and the customized product was a strong determinant of emotional product attachment. Functional congruity influenced emotional product attachment and perceived quality, which, in turn, influenced behavioral intentions. We also observed a moderating role of self-monitoring, such that, for high self-monitors ideal congruity influenced emotional product attachment, whereas for low self-monitors functional congruity influenced emotional product attachment and perceived quality. Thus, we provided both empirical support for the effects of ideal congruity and functional congruity on consumer responses in an online mass customization context, and a new perspective for those seeking to enhance the effectiveness of mass customization.-
dc.languageEnglish-
dc.publisherSOC PERSONALITY RES INC-
dc.subjectmass customization-
dc.subjectself-congruity-
dc.subjectideal congruity-
dc.subjectfunctional congruity-
dc.subjectemotional product attachment-
dc.subjectperceived quality-
dc.subjectself-monitoring-
dc.titleE-MASS CUSTOMIZATION: EFFECTS OF SELF-CONGRUITY AND FUNCTIONAL CONGRUITY ON CONSUMER RESPONSES-
dc.typeArticle-
dc.relation.issue8-
dc.relation.volume44-
dc.relation.indexSSCI-
dc.relation.indexSCOPUS-
dc.relation.startpage1379-
dc.relation.lastpage1394-
dc.relation.journaltitleSOCIAL BEHAVIOR AND PERSONALITY-
dc.identifier.doi10.2224/sbp.2016.44.8.1379-
dc.identifier.wosidWOS:000383858400014-
dc.author.googlePark, Minjung-
dc.author.googleYoo, Jungmin-
dc.contributor.scopusid박민정(47561629900)-
dc.date.modifydate20211116101037-
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신산업융합대학 > 의류산업학과 > Journal papers
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