Full metadata record
DC Field | Value | Language |
---|---|---|
dc.contributor.author | 조미숙 | * |
dc.contributor.author | 오지은 | * |
dc.date.accessioned | 2021-08-12T16:32:20Z | - |
dc.date.available | 2021-08-12T16:32:20Z | - |
dc.date.issued | 2020 | * |
dc.identifier.issn | 1226-3311 | * |
dc.identifier.other | OAK-29917 | * |
dc.identifier.uri | https://dspace.ewha.ac.kr/handle/2015.oak/258767 | - |
dc.description.abstract | This study aimed to provide basic data for developing forest products and marketing strategies by classifying consumers according to their food-related lifestyle and examining the consumers’ attitudes toward processed forest products. In total, 1,066 Korean consumer panels responded to an online survey, and a questionnaire consisted of FRL, selection attributes, and attitudes for forest products. Four factors were extracted for food-related lifestyle dimensions: gourmet factor, healthy factor, safety factor, and economy factor. Consumer groups were divided according to FRL: economic considering group, variety considering group, food lifestyle low-considering group, and personal-satisfaction considering group. The economic considering group tended to be in their 40s and focused on quality/economic factors. The variety considering group was mainly in their 50s∼60s and was characterized by being married and highly educated. They showed high scores in all factors of product selection attributes. The food lifestyle low-considering groups showed low consideration in all factors of product selection. The personal-satisfaction considering groups, who were likely to be in their 20s to 30s and unmarried, tended to consider marketing factors and quality/economic factors. An analysis of the attitudes toward processed forest products revealed the variety-considering group to be the most positive for processed foods. © 2020 Korean Society of Food Science and Nutrition. All rights reserved. | * |
dc.language | Korean | * |
dc.publisher | Korean Society of Food Science and Nutrition | * |
dc.subject | Consumer attitude | * |
dc.subject | Consumer choice | * |
dc.subject | Consumer segmentation | * |
dc.subject | Food-related lifestyle | * |
dc.subject | Selection attribute | * |
dc.title | Selection attributes of non-timber forest products and consumer attitudes among food-related lifestyle segmentation | * |
dc.type | Article | * |
dc.relation.issue | 10 | * |
dc.relation.volume | 49 | * |
dc.relation.index | SCOPUS | * |
dc.relation.index | KCI | * |
dc.relation.startpage | 1152 | * |
dc.relation.lastpage | 1160 | * |
dc.relation.journaltitle | Journal of the Korean Society of Food Science and Nutrition | * |
dc.identifier.doi | 10.3746/jkfn.2020.49.10.1152 | * |
dc.identifier.scopusid | 2-s2.0-85097462948 | * |
dc.author.google | Yeo G.E. | * |
dc.author.google | Lee K.W. | * |
dc.author.google | Lee E.Y. | * |
dc.author.google | Jeon Y.W. | * |
dc.author.google | Lee J.O. | * |
dc.author.google | Oh J.E. | * |
dc.author.google | Cho M.S. | * |
dc.contributor.scopusid | 조미숙(38662241500) | * |
dc.contributor.scopusid | 오지은(56152198700) | * |
dc.date.modifydate | 20240429133317 | * |