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Influence of informational and experiential familiarity on image of local foods

Title
Influence of informational and experiential familiarity on image of local foods
Authors
Seo S.Kim O.Y.Oh S.Yun N.
Ewha Authors
서선희
SCOPUS Author ID
서선희scopus
Issue Date
2013
Journal Title
International Journal of Hospitality Management
ISSN
0278-4319JCR Link
Citation
vol. 34, no. 1, pp. 295 - 308
Indexed
SSCI; SCOPUS WOS scopus
Abstract
This study provided results of an investigation into the influence of familiarity on the image of local food among foreign tourists who visit South Korea, examining the differences in tourists' image of local foods and behavioral intentions to eat local foods based on both experiential and informational familiarity. The results showed that foreign tourists with more experience with local foods had a more positive affective and cognitive image of local food and intention to consume local foods than tourists with little experience with local food. However, the affective image of local foods did not differ significantly when tourists accessed more information sources. Overall, the results of this study indicate that experiential familiarity was more influential than informational familiarity in improving local food image. © 2013 Elsevier Ltd.
DOI
10.1016/j.ijhm.2013.04.008
Appears in Collections:
신산업융합대학 > 식품영양학과 > Journal papers
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