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Utilizing psychological distances of hedonic phrases to develop a Korean hedonic scale

Title
Utilizing psychological distances of hedonic phrases to develop a Korean hedonic scale
Authors
Chung S.-J.Han J.Y.
Ewha Authors
정서진
SCOPUS Author ID
정서진scopus
Issue Date
2013
Journal Title
Food Quality and Preference
ISSN
0950-3293JCR Link
Citation
vol. 28, no. 1, pp. 188 - 192
Indexed
SCI; SCIE; SCOPUS WOS scopus
Abstract
In this study, psychological distances of various hedonic phrases used in Korean hedonic scales were measured. Two hundred and twenty consumers measured the psychological distances of 42 hedonic phrases used in Korean hedonic scales utilizing a magnitude estimation method. In addition, usage frequency of each hedonic phrase was surveyed. The hedonic phrases were categorized into positive, negative, and neutral phrases, and the psychological magnitudes of 42 hedonic phrases were estimated. Results show that attention must be given in selecting hedonic phrases when conducting cross-cultural studies. For instance, a couple of translated phrases were rarely used in daily life and a Korean label of " " corresponding to " like moderately" was perceived closer to neutral than " like" without any adverb. English hedonic phrases translated to the target country language without any validation can be misleading. © 2012 Elsevier Ltd.
DOI
10.1016/j.foodqual.2012.07.011
Appears in Collections:
신산업융합대학 > 식품영양학과 > Journal papers
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