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The effects of acculturation and uncertainty avoidance on foreign resident choice for Korean foods

Title
The effects of acculturation and uncertainty avoidance on foreign resident choice for Korean foods
Authors
Seo S.Phillips W.J.Jang J.Kim K.
Ewha Authors
서선희
SCOPUS Author ID
서선희scopus
Issue Date
2012
Journal Title
International Journal of Hospitality Management
ISSN
0278-4319JCR Link
Citation
vol. 31, no. 3, pp. 916 - 927
Indexed
SSCI; SCOPUS WOS scopus
Abstract
This study attempts to identify dining-out patterns among foreign residents in South Korea, examining the differences in foreign residents' attitudes toward Korean foods and behavioral intentions to patronize Korean restaurants based on their acculturation and uncertainty avoidance levels. The results show that foreign residents in South Korea dine out frequently and intend to revisit Korean restaurants. However, the high acculturation group has a more positive attitude toward, better understanding of, and more preference for Korean foods than the low acculturation group. Satisfaction, revisiting, and recommendation intentions for Korean restaurants are higher among the high acculturation group than the low. The low uncertainty avoidance group spends more money for dining out than the high uncertainty avoidance group, who perceive Korean foods as expensive. Attitudes toward, understanding of, and preference for Korean foods, do not differ significantly between the two uncertainty avoidance groups; nor do satisfaction and behavioral intentions to Korean restaurants. © 2011 Elsevier Ltd.
DOI
10.1016/j.ijhm.2011.10.011
Appears in Collections:
신산업융합대학 > 식품영양학과 > Journal papers
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