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백화점 푸드코트의 서비스 품질에 관한 중요도 및 수행도 분석과 그 개선전략에 관한 연구
- 백화점 푸드코트의 서비스 품질에 관한 중요도 및 수행도 분석과 그 개선전략에 관한 연구
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- 대학원 식품영양학과
- 이화여자대학교 대학원
- This study intends to recognize key elements in reinforcing service quality competitiveness and to substantiate customer satisfaction ultimately by planning enhancement strategies offering better service based on the Customer IPA (Importance-Performance Analysis) of food court built in department store.
Setting a food court in a department store as a designated object, this research proceeded as two steps:
1. Survey and Analysis on Customer Importance-Performance.
2. Creating strategies for the improvement of high-prioritized concerns and analytic appraisal of its result.
The total 35 service qualities of this food court are categorized as , ,, , , and
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- 일반대학원 > 식품영양학과 > Theses_Master
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