Browsing "커뮤니케이션·미디어학전공" by Issue Date

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Showing results 41 to 60 of 86

Issue DateTitleAuthor(s)Type
2015A framework linking organization-public relationships and organizational reputation in public relations management차희원Book Chapter
2015Chemyon, relationship building, and conflicts김영욱Book Chapter
2015A study on dialogic communication, trust, and distrust: Testing a scale for measuring organization–public dialogic communication (OPDC)차희원Article
2014Children's advertising literacy for advergames: Perception of the game as advertising안순태Article
2014The impact of digital convergence on the regulation of new media in Korea: Major issues in new media policy유의선Book Chapter
2014Advertising or games? advergames on the internet gaming sites targeting children안순태Article
2013Corporate Reputation and Return on Investment (ROI): Measuring the Bottom-Line Impact of Reputation김영욱Chapter
2013A Comparative Study of the Accuracy of Quotation-Embedded Headlines in Chosun Ilbo and The New York Times from 1989 to 2009이건호Article
2013Cross-Cutting Effects of Hypertext Navigation on the Convergence of Attitudes최윤정Article
2013Impact of Chemyeon on Koreans' verbal aggressiveness and argumentativeness김영욱Article
2013Do online ad breaks clearly tell kids that advergames are advertisements that intend to sell things?안순태Article
2013Primacy of Broadcast News: A Mediation Analysis of Recall, Attitudes, and Voting Intentions최윤정Article
2013How direct-to-consumer drug websites convey disease information: Analysis of stigma-reducing components안순태Article
2012Dietary supplement advertising in the US: A review and research agenda안순태Article
2012Presidential apology and level of acceptance: The U.S. beef import negotiation upheaval in South Korea김영욱; 임유진Article
2011Subjective health literacy and older adults' assessment of direct-to-consumer prescription drug ads안순태Conference Paper
2011Stigma-reducing components in direct-to-consumer prescription ads: Onset controllability, offset controllability, and recategorization안순태Article
2011Do central processing and online processing always concur? Analysis of scene order and proportion effects in broadcast news최윤정Article
2011The influence of Chemyon on facework and conflict styles: Searching for the Korean face and its impact김영욱Article
2011Mitigating the effects of advergames on children: Do advertising breaks work?안순태Article