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Temporal Distance and Descriptive Norms on Environmental Behaviors: A Cross-Cultural Examination of Construal-Level Theory

Title
Temporal Distance and Descriptive Norms on Environmental Behaviors: A Cross-Cultural Examination of Construal-Level Theory
Authors
Park, Hee SunUlusoy, EzgiChoi, Soe YoonLee, Hye Eun
Ewha Authors
이혜은
SCOPUS Author ID
이혜은scopus
Issue Date
2020
Journal Title
SAGE OPEN
ISSN
2158-2440JCR Link
Citation
SAGE OPEN vol. 10, no. 1
Keywords
temporal distancedescriptive normrecyclinglitteringConstrual-Level Theory
Publisher
SAGE PUBLICATIONS INC
Indexed
SSCI; SCOPUS WOS
Document Type
Article
Abstract
Rapid urbanization has beset sustainable consumption. Although many countries are increasingly taking pro-environmental stances, most countries continue to have a low recycling rate and a high littering rate. This study examines the effect of temporal distance as a part of Construal-Level Theory and descriptive norms on pro- and contra-environmental behaviors (i.e., recycling and littering) cross-culturally. Participants were recruited from the United States and South Korea, and randomly assigned to one of five versions of the survey. Findings indicated stronger intention to recycle for the distant future (only 3-year) and no significant difference for littering. Americans showed higher likelihood to recycle than Koreans while Koreans showed higher likelihood to litter when temporal distance was disregarded. Situational descriptive norms showed significant differences cross-culturally, but the interaction of culture and time distance was not visible. Theoretical implications for Construal-Level Theory research and practical implications for environmental policymakers in encouraging pro-environmental behaviors are discussed.
DOI
10.1177/2158244020914576
Appears in Collections:
사회과학대학 > 커뮤니케이션·미디어학전공 > Journal papers
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