2015 | A framework linking organization-public relationships and organizational reputation in public relations management | 차희원 | Book Chapter |
2015 | Chemyon, relationship building, and conflicts | 김영욱 | Book Chapter |
2015 | A study on dialogic communication, trust, and distrust: Testing a scale for measuring organization–public dialogic communication (OPDC) | 차희원 | Article |
2015 | Investigating the effects of news sharing and political interest on social media network heterogeneity | 최지향 | Article |
2015 | Understanding culture on the effectiveness of restaurant servers' check-back style | 이혜은 | Article |
2015 | Individuals' perception of others' self-esteem, psychological well-being and attractiveness: Role of body size and peers' comments among Japanese and Americans | 이혜은 | Article |
2015 | Does a server's attentiveness matter? Understanding intercultural service encounters in restaurants | 이혜은 | Article |
2014 | Children's advertising literacy for advergames: Perception of the game as advertising | 안순태 | Article |
2014 | The impact of digital convergence on the regulation of new media in Korea: Major issues in new media policy | 유의선 | Book Chapter |
2014 | Advertising or games? advergames on the internet gaming sites targeting children | 안순태 | Article |
2014 | All things considered? Investigating the diversity of public affairs issues that individuals think about in the Internet age | 최지향 | Article |
2014 | Hedonic shopping motivation and co-shopper influence on utilitarian grocery shopping in superstores | 유승철 | Article |
2014 | Effects of violent television programmes on advertising effectiveness among young children Findings from a field experiment of kindergarten samples in South Korea | 유승철 | Article |
2014 | Social Media, Network Heterogeneity, and Opinion Polarization | 최지향 | Article |
2014 | Under Pressure: Avatar Appearance and Cognitive Load Effects on Attitudes, Trustworthiness, Bidding, and Interpersonal Distance in a Virtual Store | 유승철 | Article |
2014 | PERCEIVED SIMILARITY AND THIRD-PERSON EFFECT: MEDIA COVERAGE OF THE SHOOTING INCIDENT AT VIRGINIA POLYTECHNIC INSTITUTE AND STATE UNIVERSITY | 이혜은 | Article |
2014 | The effectiveness of apologies and thanks in favor asking messages: A cross-cultural comparison between Korea and the United States | 이혜은 | Article |
2014 | Social Media Use, Body Image, and Psychological Well-Being: A Cross-Cultural Comparison of Korea and the United States | 이혜은 | Article |
2013 | Corporate Reputation and Return on Investment (ROI): Measuring the Bottom-Line Impact of Reputation | 김영욱 | Chapter |
2013 | A Comparative Study of the Accuracy of Quotation-Embedded Headlines in Chosun Ilbo and The New York Times from 1989 to 2009 | 이건호 | Article |