2008 | Paired preference tests using placebo pairs and different response options for chips, orange juices and cookies | 김광옥; 이혜성 | Article |
2011 | Paired Preference Tests: Use Of Placebo Stimuli With Liking And Buying Preferences | 김광옥; 이혜성 | Article |
2018 | Paired versions of various sensory discrimination forced-choice methods and the same-different area theorem | 이혜성 | Article |
2011 | Sensory Characteristics and Cross-Cultural Consumer Acceptability ofBulgogi(Korean Traditional Barbecued Beef) | 김광옥 | Article |
2007 | Sensory difference tests for margarine: A comparison of R-Indices derived from ranking and A-Not A methods considering response bias and cognitive strategies | 이혜성 | Article |
2007 | Sensory difference tests: Overdispersion and warm-up | 이혜성 | Article |
2005 | Sensory evaluation and marketing: Measurement of a consumer concept | 이혜성 | Article |
2007 | Some new approaches to consumer acceptance measurement as a guide to marketing | 이혜성 | Review |
2013 | Statistical Analysis of Receiver Operating Characteristic (ROC) Curves for the Ratings of the A-Not A and the Same-Different Methods | 이혜성 | Article |
2003 | Structured and unstructured 9-point hedonic scales: A cross cultural study with American, Japanese and Korean consumers | 김광옥 | Article |
2007 | The evolution of a model: A review of Thurstonian and conditional stimulus effects on difference testing | 이혜성 | Article |
2016 | The performance of the dual reference duo-trio (DRDT) method using a balanced-reference mode | 이혜성 | Article |
2006 | Thurstonian models and variance I: Experimental confirmation of cognitive strategies for difference tests and effects of perceptual variance | 김광옥 | Article |
2006 | Thurstonian models and variance II: Experimental confirmation of the effects of variance on thurstonian models of scaling | 김광옥 | Article |