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Some new approaches to consumer acceptance measurement as a guide to marketing

Title
Some new approaches to consumer acceptance measurement as a guide to marketing
Authors
Lee H.-S.O'Mahony M.
Ewha Authors
이혜성
SCOPUS Author ID
이혜성scopus
Issue Date
2007
Journal Title
Food Science and Biotechnology
ISSN
1226-7708JCR Link
Citation
vol. 16, no. 6, pp. 863 - 867
Indexed
SCIE; SCOPUS; KCI WOS scopus
Abstract
The potential impact of the methods of sensory science on consumer testing and marketing is reviewed. Areas such as predicting purchase behavior, new approaches to scaling, and cross cultural effects are discussed. An example of the complexity of sensory measurement used to obtain consumer and marketing information is highlighted, using the simple paired preference test as an example. © The Korean Society of Food Science and Technology.
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엘텍공과대학 > 식품공학전공 > Journal papers
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