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Structured and unstructured 9-point hedonic scales: A cross cultural study with American, Japanese and Korean consumers

Title
Structured and unstructured 9-point hedonic scales: A cross cultural study with American, Japanese and Korean consumers
Authors
Yao E.Lim J.Tamaki K.Ishii R.Kim K.-O.O'Mahony M.
Ewha Authors
김광옥
SCOPUS Author ID
김광옥scopus
Issue Date
2003
Journal Title
Journal of Sensory Studies
ISSN
0887-8250JCR Link
Citation
vol. 18, no. 2, pp. 115 - 139
Indexed
SCI; SCIE; SCOPUS WOS scopus
Abstract
The range of scores elicited by a structured, an unstructured and a 'labels-only' version of the 9-point hedonic scale were compared using consumers from USA, Japan and Korea. It was found that the unstructured scale elicited a wider range of scores for American and Japanese consumers. After correction for hedonic ranges, it was found that Japanese had smaller ranges of scores on all three scales, although the effect was less pronounced for the unstructured scale. The Korean consumers were the exception. Their ranges were less than Americans but their ranges on the unstructured scale did not increase. The results were discussed in terms of the effects of inhibition of use of categories by the scale labels, effects of translation from the English, psychophysical style and order effects.
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엘텍공과대학 > 식품공학전공 > Journal papers
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