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The K League and the Duality of Glocality: Men's Professional Football in South Korea, 1983-2017

Title
The K League and the Duality of Glocality: Men's Professional Football in South Korea, 1983-2017
Authors
Hong, Eunah
Ewha Authors
홍은아
SCOPUS Author ID
홍은아scopus
Issue Date
2023
Journal Title
SPORT HISTORY REVIEW
ISSN
1087-1659JCR Link

1543-2947JCR Link
Citation
SPORT HISTORY REVIEW vol. 54, no. 2, pp. 225 - 246
Keywords
glocalizationtwo-step glocalizationrebrandspectators
Publisher
HUMAN KINETICS PUBL INC
Indexed
AHCI; SCOPUS WOS
Document Type
Article
Abstract
What happens when modern sports systems in noncore sports nations have undergone extended globalization? In this article, I draw on glocalization theory, particularly Roland Robertson and Richard Giulianotti's "duality of glocality" to explore the historical developments of the K League, South Korea's men's professional football league, launched in 1983. There are many reasons the K League has not yet firmly established its status: (a) the league imposed continuous rule changes on foreign field players while banning foreign goalkeepers, (b) the league introduced a distinct competition structure partially adopted from its Western counterparts, (c) a supporter culture was established which has a similar outlook to that of other supporter cultures but it had a different internal structure, and (d) the league produced media content reflecting local viewer needs while maintaining a structure similar to Western media formats. The notion of a two-step glocalization, the process of heterogenization followed by homogenization with other cultures based on the things that were already heterogenized for a lengthy period, is used to advance the debate on glocalization and to better understand the reasons for the failure to attract K League spectators since its establishment in 1983.
DOI
10.1123/shr.2022-0013
Appears in Collections:
신산업융합대학 > 체육과학부 > Journal papers
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