NL repository
menu
검색
Library
Browse
Communities & Collections
By Date
Authors
Titles
Subject
My Repository
My Account
Receive email updates
Edit Profile
DSpace at EWHA
사회과학대학
경제학전공
Journal papers
View : 416 Download: 0
Introductory pricing and subscription as signals
Title
Introductory pricing and subscription as signals
Authors
Kim S.H.
Ewha Authors
김성현
SCOPUS Author ID
김성현
Issue Date
2022
Journal Title
Journal of Economic Theory and Econometrics
ISSN
1229-2893
Citation
Journal of Economic Theory and Econometrics vol. 33, no. 3, pp. 33 - 74
Keywords
intuitive criterion; perfect Bayesian equilibrium; signaling model
Publisher
Korean Econometric Society
Indexed
SCOPUS
Document Type
Article
Abstract
We consider a series of signaling models of experience goods. In the first model, the seller attempts to signal its quality by introductory pricing in the trial phase in the hope of future profit. We identify plausible forms of equilibria by applying the intuitive criterion. Then we expand the model horizon to examine what happens after the trial phase. We show that when the product is durable and requires costly maintenance, the price alone is not effective as a signal of the seller’s long-livedness. A subscription scheme is suggested as an effective instrument for ensuring long-term transaction. We also discuss interaction between the two phases. These models can illuminate on recent business practices, e.g. in the mobile applications market. © 2022, Korean Econometric Society. All rights reserved.
Appears in Collections:
사회과학대학
>
경제학전공
>
Journal papers
Files in This Item:
There are no files associated with this item.
Export
RIS (EndNote)
XLS (Excel)
XML
Show full item record
Find@EWHA
트윗하기
BROWSE
Communities & Collections
By Date
Authors
Titles
Subject