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Does cultural difference matter on social media? An examination of the ethical culture and information privacy concerns

Title
Does cultural difference matter on social media? An examination of the ethical culture and information privacy concerns
Authors
Chai S.
Ewha Authors
채상미
SCOPUS Author ID
채상미scopus
Issue Date
2020
Journal Title
Sustainability (Switzerland)
ISSN
2071-1050JCR Link
Citation
Sustainability (Switzerland) vol. 12, no. 19
Keywords
Ethical cultureInformation privacy concernsInformation-sharing behaviorSocial media
Publisher
MDPI AG
Indexed
SCIE; SSCI; SCOPUS WOS scopus
Document Type
Article
Abstract
While social media has become a very popular tool for sharing information and news worldwide, the ethical culture of the users emerged as a significant issue in cyber space. This research investigates the role of perceived ethical culture and information privacy concerns on social media behaviors. More importantly, this study investigates the role of cultural difference in the relationship among those factors. Based on the study results of U.S. and Korean social media users, this study found ethical culture to be positively associated and information privacy concerns negatively associated with users' information-sharing behavior on social media. In addition, the study results indicated that the size of the impact of the two facts are varied between the two countries. This study's results direct that users' perceived ethical culture and privacy concerns are important factors affecting social media users' information sharing. However, these factors could have a different impact with cultural differences. © 2020 by the authors.
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DOI
10.3390/su12198286
Appears in Collections:
경영대학 > 경영학전공 > Journal papers
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