View : 304 Download: 0

Full metadata record

DC Field Value Language
dc.contributor.author유승철-
dc.date.accessioned2019-11-22T16:30:17Z-
dc.date.available2019-11-22T16:30:17Z-
dc.date.issued2014-
dc.identifier.issn1054-7460-
dc.identifier.issn1531-3263-
dc.identifier.otherOAK-25665-
dc.identifier.urihttps://dspace.ewha.ac.kr/handle/2015.oak/252211-
dc.description.abstractThis study investigated how avatar appearance and cognitive load affect virtual interactions. Avatar salespeople dressed in black were perceived as unpersuasive and untrustworthy, and were offered less money compared to avatars in white clothes. Moreover, participants stood closer to avatars in white clothes compared to avatars dressed in black. Contrary to the traditional prediction (i.e., cognitively busy participants would trust avatars in white clothes the most but avatars in dark clothes the least), cognitively nonbusy participants expressed less trust towards avatar salespeople dressed in black instead of white clothes, while cognitively busy participants trusted both characters equally. The findings expanded current research on virtual social influence by considering the effects of the clothing color of virtual characters, along with how cognitive load and avatar appearance can modify perceived avatar trustworthiness when combined.-
dc.languageEnglish-
dc.publisherMIT PRESS-
dc.titleUnder Pressure: Avatar Appearance and Cognitive Load Effects on Attitudes, Trustworthiness, Bidding, and Interpersonal Distance in a Virtual Store-
dc.typeArticle-
dc.relation.issue1-
dc.relation.volume23-
dc.relation.indexSCIE-
dc.relation.indexSCOPUS-
dc.relation.startpage18-
dc.relation.lastpage32-
dc.relation.journaltitlePRESENCE-TELEOPERATORS AND VIRTUAL ENVIRONMENTS-
dc.identifier.doi10.1162/PRES_a_00166-
dc.identifier.wosidWOS:000336824500003-
dc.author.googlePena, Jorge-
dc.author.googleYoo, Seung-Chul-
dc.contributor.scopusid유승철(56185331700)-
dc.date.modifydate20210914115012-
Appears in Collections:
사회과학대학 > 커뮤니케이션·미디어학전공 > Journal papers
Files in This Item:
There are no files associated with this item.
Export
RIS (EndNote)
XLS (Excel)
XML


qrcode

Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.

BROWSE