Priming effects of age stereotypes on memory of older adults in Korea

Abstract

This study examined priming effects of age stereotypes on memory of Korean older adults. Age stereotypes refer to general beliefs about older adults. Through a priming task, older participants were briefly exposed to positive or negative age stereotypes without awareness. Before and after the priming task, free-recall tasks were given to participants to measure their memory performance. Changes in performance caused by the priming task were estimated as priming effects of age stereotypes. Participants showed better memory performance after they were exposed to positive stereotypes during the priming task (positive priming effects). In contrast, participants showed worse memory performance after they were exposed to negative age stereotypes during the priming task (negative priming effects). The magnitude of priming effects was similar in positive and negative stereotypes. This result suggests that the implicit activation of age stereotypes can change memory of Korean elderly in both positive and negative ways. © 2018 Asian Association of Social Psychology and John Wiley & Sons Australia, Ltd