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A research on the organic minimalism regarding changes in minimalism: Focused on the field of contemporary branding

Title
A research on the organic minimalism regarding changes in minimalism: Focused on the field of contemporary branding
Authors
Lee Y.Kim S.-J.
Ewha Authors
김수정
SCOPUS Author ID
김수정scopus
Issue Date
2017
Journal Title
Information (Japan)
ISSN
1343-4500JCR Link
Citation
Information (Japan) vol. 20, no. 6, pp. 4311 - 4318
Keywords
BrandingFunctional minimalismOrganic minimalismPsychological minimalism
Publisher
International Information Institute Ltd.
Indexed
SCOPUS scopus
Document Type
Article
Abstract
Based on external contextual evidence and internal formative expression characteristics, minimalisms were categorized into three types-functional, psychological, and organic minimalism. Particularly in the field of contemporary branding, organic minimalism built a relationship through the following four methodologies: 1. Maximizing the characteristics of Material 2. Using the characteristics of a local place 3. Increasing intimacy with an individual through customized design and 4. Communicating through Storytelling. This study also found a possibility that the methodologies are expanded as they fuse together. © 2017 International Information Institute.
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조형예술대학 > 시각디자인전공 > Journal papers
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