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dc.contributor.author김수정-
dc.date.accessioned2018-11-23T16:30:06Z-
dc.date.available2018-11-23T16:30:06Z-
dc.date.issued2017-
dc.identifier.issn1343-4500-
dc.identifier.otherOAK-23787-
dc.identifier.urihttps://dspace.ewha.ac.kr/handle/2015.oak/247005-
dc.description.abstractBased on external contextual evidence and internal formative expression characteristics, minimalisms were categorized into three types-functional, psychological, and organic minimalism. Particularly in the field of contemporary branding, organic minimalism built a relationship through the following four methodologies: 1. Maximizing the characteristics of Material 2. Using the characteristics of a local place 3. Increasing intimacy with an individual through customized design and 4. Communicating through Storytelling. This study also found a possibility that the methodologies are expanded as they fuse together. © 2017 International Information Institute.-
dc.languageEnglish-
dc.publisherInternational Information Institute Ltd.-
dc.subjectBranding-
dc.subjectFunctional minimalism-
dc.subjectOrganic minimalism-
dc.subjectPsychological minimalism-
dc.titleA research on the organic minimalism regarding changes in minimalism: Focused on the field of contemporary branding-
dc.typeArticle-
dc.relation.issue6-
dc.relation.volume20-
dc.relation.indexSCOPUS-
dc.relation.startpage4311-
dc.relation.lastpage4318-
dc.relation.journaltitleInformation (Japan)-
dc.identifier.scopusid2-s2.0-85039775162-
dc.author.googleLee Y.-
dc.author.googleKim S.-J.-
dc.contributor.scopusid김수정(57148780900)-
dc.date.modifydate20181123094927-
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조형예술대학 > 시각디자인전공 > Journal papers
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