Full metadata record
DC Field | Value | Language |
---|---|---|
dc.contributor.author | 차희원 | - |
dc.date.accessioned | 2018-11-22T16:30:35Z | - |
dc.date.available | 2018-11-22T16:30:35Z | - |
dc.date.issued | 2017 | - |
dc.identifier.issn | 1097-198X | - |
dc.identifier.issn | 2333-6846 | - |
dc.identifier.other | OAK-23820 | - |
dc.identifier.uri | https://dspace.ewha.ac.kr/handle/2015.oak/246979 | - |
dc.description.abstract | This exploratory research used Google to collect atypical data concerning Korea and Japan's nation branding and used these to provide a structural description of the international perspectives of the countries' cultures. Japan differs from Korea by focusing on developing various media, content, and geographical factors through fostering and supporting private-run local brands; also, variations relating to history, strategy, and system have resulted in different online nation-branding practices between the two countries. This study proposes several methods of enhancing nation branding and suggests further analysis of both private and public sector discussions, traditional and up-to-date channels, and various media content. | - |
dc.language | English | - |
dc.publisher | TAYLOR & | - |
dc.publisher | FRANCIS INC | - |
dc.subject | Big Data | - |
dc.subject | nation brand | - |
dc.subject | web content | - |
dc.subject | semantic analysis | - |
dc.subject | comparative study | - |
dc.title | Comparative nation-branding analysis of Big Data: Focusing on Korea and Japan | - |
dc.type | Article | - |
dc.relation.issue | 4 | - |
dc.relation.volume | 20 | - |
dc.relation.index | SSCI | - |
dc.relation.index | SCOPUS | - |
dc.relation.startpage | 276 | - |
dc.relation.lastpage | 295 | - |
dc.relation.journaltitle | JOURNAL OF GLOBAL INFORMATION TECHNOLOGY MANAGEMENT | - |
dc.identifier.doi | 10.1080/1097198X.2017.1388697 | - |
dc.identifier.wosid | WOS:000423057600006 | - |
dc.identifier.scopusid | 2-s2.0-85042855729 | - |
dc.author.google | Cha, Heewon | - |
dc.author.google | Rhee, Yunna | - |
dc.author.google | Chung, Chung Joo | - |
dc.contributor.scopusid | 차희원(35772462700) | - |
dc.date.modifydate | 20191114141602 | - |