Full metadata record
DC Field | Value | Language |
---|---|---|
dc.contributor.author | 박정은 | - |
dc.date.accessioned | 2017-01-18T02:01:28Z | - |
dc.date.available | 2017-01-18T02:01:28Z | - |
dc.date.issued | 2007 | - |
dc.identifier.issn | 0148-2963 | - |
dc.identifier.other | OAK-4431 | - |
dc.identifier.uri | https://dspace.ewha.ac.kr/handle/2015.oak/233948 | - |
dc.description.abstract | Marketers have witnessed a paradigm shift in which establishing, maintaining, and forging long-term buyer-seller relationships are considered the core of marketing activities. Accordingly, investigating a long-term orientation (LTO) has become a steady research stream in the marketing literature. Building on this on-going research stream, this study confirms that an essential precursor of a manufacturer's LTO is trust that, in turn, is formed by relational norms and satisfaction with supplier performance. Interestingly, however, the seemingly strong trust-LTO path is moderated by both power asymmetry and environmental uncertainty in buyer-seller relationships. The empirical findings suggest that regardless of emerging relationship marketing where buyer and seller are portrayed as parts of a team, power is still in use to control suppliers. In addition, a manufacturer facing uncertainty is less likely to form LTO toward its supplier for fear of losing flexibility in the time- and quality-based competition. © 2007 Elsevier Inc. All rights reserved. | - |
dc.language | English | - |
dc.title | Factors of determining long-term orientation in interfirm relationships | - |
dc.type | Article | - |
dc.relation.issue | 12 | - |
dc.relation.volume | 60 | - |
dc.relation.index | SSCI | - |
dc.relation.index | SCOPUS | - |
dc.relation.startpage | 1225 | - |
dc.relation.lastpage | 1233 | - |
dc.relation.journaltitle | Journal of Business Research | - |
dc.identifier.doi | 10.1016/j.jbusres.2006.09.031 | - |
dc.identifier.wosid | WOS:000251116600003 | - |
dc.identifier.scopusid | 2-s2.0-35349019373 | - |
dc.author.google | Ryu S. | - |
dc.author.google | Park J.E. | - |
dc.author.google | Min S. | - |
dc.contributor.scopusid | 박정은(22935720900;57191769343) | - |
dc.date.modifydate | 20230613094054 | - |