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dc.contributor.author유승철-
dc.date.accessioned2016-08-27T04:08:32Z-
dc.date.available2016-08-27T04:08:32Z-
dc.date.issued2015-
dc.identifier.issn0747-5632-
dc.identifier.issn1873-7692-
dc.identifier.otherOAK-14964-
dc.identifier.urihttps://dspace.ewha.ac.kr/handle/2015.oak/217231-
dc.description.abstractThis study examined how operating elderly or young avatars affected shoppers' product perceptions and purchasing behaviors. It also investigated how virtual shopping experiences translated into prosocial behavior regarding a nonprofit organization supporting the elderly. Operating elderly avatars influenced shoppers' product choice and walking speed while shopping compared to operating younger avatars. In addition, operating elderly avatars positively affected participants' attitudes and willingness to donate to and volunteer for a nonprofit organization supporting the elderly. Statistical interactions between avatar age and a shopper's ageism on behavioral and persuasion outcomes were also confirmed, and these findings implied an assimilation/contrast effect influenced by a shopper's preexisting prejudices toward the elderly. (C) 2015 Elsevier Ltd. All rights reserved.-
dc.languageEnglish-
dc.publisherPERGAMON-ELSEVIER SCIENCE LTD-
dc.subjectComputer mediated communication-
dc.subjectVirtual environment-
dc.subjectShopper psychology-
dc.subjectShopper behavior-
dc.subjectConsumer behavior-
dc.subjectDigital shopping-
dc.titleVirtual shopping and unconscious persuasion: The priming effects of avatar age and consumers' age discrimination on purchasing and prosocial behaviors-
dc.typeArticle-
dc.relation.volume48-
dc.relation.indexSSCI-
dc.relation.indexSCOPUS-
dc.relation.startpage62-
dc.relation.lastpage71-
dc.relation.journaltitleCOMPUTERS IN HUMAN BEHAVIOR-
dc.identifier.doi10.1016/j.chb.2015.01.042-
dc.identifier.wosidWOS:000353730000008-
dc.author.googleYoo, Seung-Chul-
dc.author.googlePena, Jorge F.-
dc.author.googleDrumwright, Minette E.-
dc.contributor.scopusid유승철(56185331700)-
dc.date.modifydate20190302081000-
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사회과학대학 > 커뮤니케이션·미디어학전공 > Journal papers
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